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Day 1 Aug. 2nd
8:50 

Welcome Message

Rosemary Ma, Beijing Sinofastlane

 

Plenary Session:

Business Development Strategy and Industry Outlook

Chair Person:Tony Xu,Present, Suzhou Festivals& Exhibitions

 

9:00-9:20

 

Case Studies on the Strategy Setting of Two Renowned B2B & B2C Shows-Chinashop and China Franchise Expo

Chen Shuo, Chair Person, Beijing Zhihelianchuang Expo. Co., Ltd.

9:20-9:40 

Growing Patiently in the Fast Era-How Simm Expo achieved its brand influence

Yao Jiguang, Chair Person, Shenzhen Huanyue Convention and Exhibition Co., Ltd

 

9:40-10:00

The Focal Points of VNU’s Current Development Strategy

Shine Lau, VNU Exhibitions Asia,Vice President

10:00-10:30 

Coffee Break

 

 

10:30-10:50

 

From Exhibition to Festival-How to Re-Energize an Established Show?

Zhou Xiaobo,Shanghai Modern International Expo Co., Ltd. Deputy General Manager

 

10:50-11:40

 

Panel Discussion: What Are the Winning Strategies for Business Event Organizers?

 

Unleash the Power of Innovation

Chair PersonRosemary MaFounder Beijing Sinofastlane

 

11:40-12:25

 

Demistify the Design Logic of C2 Conference,A World Class Innovation Model

Martin Enault, CEO, Asia Pacific C2 | COMMERCE + CREATIVITY

 

12:25-14:00

 

Lunch

 

14:00-14:45

 

Extension of our Imagination- User-Driven Event Experience

Li Qian, Renowned Marketing Experts, Author

 

14:45-15:15

 

Industry Observation-Trends and Case Studies of Innovative Events

Shelley Tang, Hangzhou International Expo Center, General Manager

15:15-15:45Coffee Break
 

15:45-16:15

 

How CCGEXPO Uplifts the Onsite Experience of both Exhibitors and Visitors?

Zhang Wei, Toonmax Expo Co.,Ltd., Assistant to GM

 

16:15-17:05

 

Marketing Case Competition

 

17:10-18:00

 

Parallel Round-Table Discussions

1.       Government Driven Event- Good Opportunity or Complete Agony?

2.       Developing Events in 2nd Tier or 3rd Tier Cities, major challenges and key factors for success

3.       How can we make the “Personality” of B2B event less boring, more interesting?

4.       The future space for Out-bound-event sales business- Is it to be replaced by the direct sales from the brand owner? Do we need to develop our own events instead?

 

18:00

 

Drink Reception

 

Day 2 Aug.3rd.

Breakout Room A

 

The Survival and Development of New Projects

 

Chair Person:Liu Songping, Guangdong Trade Show Organizers Association

Breakout Session A

 

Building Brand Influences

 

Chair Person: Zhou Yuning

Chief Editor, Expo.ce.cn

 

8:50-9:20

Discover a Better Future-The Development MWC Shanghai 2018

Sihan, Head of Greater China, GSMA

 

 

 

 

8:50-9:20

Achieving Influence with Sincere Care -How Fenestration Bau Delivers Value to Clients

Emily Zhang, COO, Fenestration Bau

 

9:20-9:50

 

FBIF: How a Start-up Team Achieves 10-Million-Yuan Revenue with 1 Conference

 

Bella, Founding Partner and Content Director, Simba Events

 

9:20-10:00

 

CRM 3.0:How to manage a close relationship with your online & offline clients

Peggy Wu, Senior CRM Manager,Under Armor

 

9:50-10:30

 

Panel Discussion:

Lanny Zhang, Vice President, Reed Exhibitions China

 

Sihan, Head of Greater China

 

Bella, Founding Partner and Content Director, Simba Events

 

10:00-10:30

 

Maintaining an Average Annual Growth of 45% 10 Years in a Row-Case Study on China East and West Small Animal Clinical Veterinary Conference

Lai Xiaoyun, Executive Director, Dongxi Zhilan Exhibition Wuxi Co., Ltd.

 

10:30-11:00Coffee Break
 

11:00-11:40

 

Team Momentum- How to Motivate the Post 90 Generation in Your Team

Zhang Yong, Beijing Sinofastlane

 

11:40-12:00Awards
12:00-13:30Lunch
 

The Application of New Tech

Chair Person:Rosemary Ma,Beijing Sinofastlane

13:30-14:00 

Empower Your Future Events with Integrated Digital Information

Tony Wan, CEO, 31 Event

 

14:00-14:30 

How Could Organizers Recruiting Attendees More Effectively With the Aid of Big Data Analysis

Liu Jin, Beijing Deep Blue Data Technology Co., Ltd., General Manager

 

14:30-15:00

 

Coffee Break

 

Industry Heritage and Forward Looking

Chair Person: Tony Xu,Present, Suzhou Festivals& Exhibitions

 

15:00-15:30

 

Interview: The Common Factors For Success from the Past to Now

He Jihong, Chair Woman, China Food Association

 

15:30-16:10

 

Disruption or Extension? When Trade Shows Encounter Younger Generation Clients and Online Shopping Habits

Sang Ying, Deputy General Manager, Shanghai Baiwen Exhibitions Ltd.

16:10-16:25Lucky Draw
16:25-16:40See You Next Year
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