| Day 1 Aug. 2nd | |||
| 8:50 | Welcome Message Rosemary Ma, Beijing Sinofastlane | ||
| Plenary Session: Business Development Strategy and Industry Outlook Chair Person：Tony Xu，Present, Suzhou Festivals& Exhibitions | |||
| 9:00-9:20 | Case Studies on the Strategy Setting of Two Renowned B2B & B2C Shows-Chinashop and China Franchise Expo Chen Shuo, Chair Person, Beijing Zhihelianchuang Expo. Co., Ltd. | ||
| 9:20-9:40 | Growing Patiently in the Fast Era-How Simm Expo achieved its brand influence Yao Jiguang, Chair Person, Shenzhen Huanyue Convention and Exhibition Co., Ltd | ||
| 9:40-10:00 | The Focal Points of VNU’s Current Development Strategy Shine Lau, VNU Exhibitions Asia，Vice President | ||
| 10:00-10:30 | Coffee Break | ||
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10:30-10:50 | From Exhibition to Festival-How to Re-Energize an Established Show? Zhou Xiaobo，Shanghai Modern International Expo Co., Ltd. Deputy General Manager | ||
| 10:50-11:40 | Panel Discussion: What Are the Winning Strategies for Business Event Organizers? | ||
| Unleash the Power of Innovation Chair Person：Rosemary Ma，Founder Beijing Sinofastlane | |||
| 11:40-12:25 | Demistify the Design Logic of C2 Conference，A World Class Innovation Model Martin Enault, CEO, Asia Pacific C2 | COMMERCE + CREATIVITY | ||
| 12:25-14:00 | Lunch | ||
| 14:00-14:45 | Extension of our Imagination- User-Driven Event Experience Li Qian, Renowned Marketing Experts, Author | ||
| 14:45-15:15 | Industry Observation-Trends and Case Studies of Innovative Events Shelley Tang, Hangzhou International Expo Center, General Manager | ||
| 15:15-15:45 | Coffee Break | ||
| 15:45-16:15 | How CCGEXPO Uplifts the Onsite Experience of both Exhibitors and Visitors? Zhang Wei, Toonmax Expo Co.,Ltd., Assistant to GM | ||
| 16:15-17:05 | Marketing Case Competition | ||
| 17:10-18:00 | Parallel Round-Table Discussions 1. Government Driven Event- Good Opportunity or Complete Agony? 2. Developing Events in 2nd Tier or 3rd Tier Cities, major challenges and key factors for success 3. How can we make the “Personality” of B2B event less boring, more interesting? 4. The future space for Out-bound-event sales business- Is it to be replaced by the direct sales from the brand owner? Do we need to develop our own events instead? | ||
| 18:00 | Drink Reception | ||
| Day 2 Aug.3rd. | |||
| Breakout Room A
The Survival and Development of New Projects
Chair Person：Liu Songping, Guangdong Trade Show Organizers Association | Breakout Session A
Building Brand Influences
Chair Person: Zhou Yuning Chief Editor, Expo.ce.cn | ||
| 8:50-9:20 | Discover a Better Future－The Development MWC Shanghai 2018 Sihan， Head of Greater China, GSMA
| 8:50-9:20 | Achieving Influence with Sincere Care -How Fenestration Bau Delivers Value to Clients Emily Zhang, COO, Fenestration Bau |
| 9:20-9:50 | FBIF: How a Start-up Team Achieves 10-Million-Yuan Revenue with 1 Conference
Bella, Founding Partner and Content Director, Simba Events | 9:20-10:00 | CRM 3.0：How to manage a close relationship with your online & offline clients Peggy Wu, Senior CRM Manager,Under Armor |
| 9:50-10:30 | Panel Discussion: Lanny Zhang, Vice President, Reed Exhibitions China
Sihan， Head of Greater China
Bella, Founding Partner and Content Director, Simba Events | 10:00-10:30 | Maintaining an Average Annual Growth of 45% 10 Years in a Row-Case Study on China East and West Small Animal Clinical Veterinary Conference Lai Xiaoyun, Executive Director, Dongxi Zhilan Exhibition Wuxi Co., Ltd.
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| 10:30-11:00 | Coffee Break | ||
| 11:00-11:40 | Team Momentum- How to Motivate the Post 90 Generation in Your Team Zhang Yong, Beijing Sinofastlane
| ||
| 11:40-12:00 | Awards | ||
| 12:00-13:30 | Lunch | ||
| The Application of New Tech Chair Person：Rosemary Ma，Beijing Sinofastlane | |||
| 13:30-14:00 | Empower Your Future Events with Integrated Digital Information Tony Wan, CEO, 31 Event
| ||
| 14:00-14:30 | How Could Organizers Recruiting Attendees More Effectively With the Aid of Big Data Analysis Liu Jin, Beijing Deep Blue Data Technology Co., Ltd., General Manager | ||
| 14:30-15:00 | Coffee Break | ||
| Industry Heritage and Forward Looking Chair Person： Tony Xu，Present, Suzhou Festivals& Exhibitions | |||
| 15:00-15:30 | Interview: The Common Factors For Success from the Past to Now He Jihong, Chair Woman, China Food Association | ||
| 15:30-16:10 | Disruption or Extension? When Trade Shows Encounter Younger Generation Clients and Online Shopping Habits Sang Ying, Deputy General Manager, Shanghai Baiwen Exhibitions Ltd. | ||
| 16:10-16:25 | Lucky Draw | ||
| 16:25-16:40 | See You Next Year | ||
